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Mid-Senior Search Engine Marketing Manager - Johannesburg, South Africa

  • Harare, Zimbabwe

Job Details

Job ID: #17786
Job Location Johannesburg, South Africa
Company Type Marketing / Media / IT
Job Role Mid-Senior Search Engine Marketing Manager
Joining Date As soon as possible
Employment Type Full Time
Monthly Salary Negotiable

Preferred Candidate

Career Level Middle Management
Years of Experience 6
Residence Location Johannesburg, South Africa
Gender Not Specified
Nationality
Degree Tertiary qualification

Job Description

29Jul
Mid-Senior Search Engine Marketing Manager
Johannesburg, South Africa
  • Job Status: Open

Our client is looking for a Head of SEM to join their team! In this role you will be responsible for the day-to-day management of all our PPC clients paid media, content and channels and reporting back on these with data- driven insights. You will be responsible for leading a small team of juniors who will assist with keyword research, tracking results and monitoring results. As the Head of Search Engine Marketing you will oversee each brand and the vision and growth for each brand, incl


? Overseeing all paid media for PPC clients across the agency ? Creating & executing SEM strategies for clients ? Forecasting with budgets and possible results based on budgets ? Manage a team of juniors who assist with SEM, including hand's on training and feedback ? Execute tests, collect and analyze data, and identify trends and insights in order to achieve maximum ROI in paid search campaigns ? Track, report, and analyze website analytics and PPC initiatives and campaigns ? Creating & testing audiences ? Building PPC campaigns from scratch ? Advising internal team, juniors and clients on campaigns, creative and results/issues ? Implementing GA4 on client’s websites ? Pulling and collating data from multiple sources. ? Creating media plans. ? Meeting and maintaining relationships with clients ? Being on-hand to explain results and data to a client or colleague ? Technical assistance on pitches ? Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies ? Optimize copy and landing pages for paid search engine marketing campaigns ? Perform ongoing paid keyword discovery, expansion and optimization ? Research and analyse competitors and advertising links


Key Skills
? Well-versed in the principles of search engine marketing (SEM) ? Experience with google ads: Search, display, and shopping, discovery, performance, max, YouTube ? Working knowledge of analytics tools, including the implementation of tracking on websites ? Up-to-date with the latest trends and best practices in search engine marketing ? Extensive experience with Google Tag manager implementations and custom event setup ? Comfortable navigating Wordpress ? Understanding of HTML, CSS and JavaScript is a plus ? Proficiency in Excel completely essential ? Analytical thinking with strong math skills ? Strong computer skills

  • Job Role: Mid-Senior Search Engine Marketing Manager
  • Industry: Sales / Marketing / PR / Advertising
  • Salary: Negotiable

Required Skills

6 Years of Experience
Qualifications
? 4 years of experience in digital media marketing ? 6 years of experience in running paid media specifically ? Google ads certified ? Google Data Studio & SEM Rush ? Proven experience as a PPC Manager & running a team ? Experience in data analysis and reporting ? BS/MS degree in Marketing or a quantitative, test-driven field

Additional Requirements

#SEM
#seniormanagement
#Marketing
#Excel
#Googleimplementations
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