Business Development Manager - Cape Town, South Africa

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Responsible for the planning and implementation of the business development and marketing strategy for the company or for a division within an organisation.
Responsibilities could include monitoring and maintaining the quality of marketing, market research and project development activities for a sector of the group's activities.
New business development
Managing existing clients, business and maintaining relationships
Plans, develops and implements brand strategies and marketing programs by performing the following duties personally or through subordinate supervisors.
Provides branding direction and develops and executes brand marketing programs.
Reviews market research to anticipate competition and market trends and translate consumer attitudes into new branding directions.
Coordinates and aligns brand strategy with corporate marketing plan.
Works with other departments to help develop advertising and promotional programs, pricing, positioning and packaging.
Responsible for budgets, achievement of sales targets and national promotion of the product range.
Job description
- Develop and implement marketing plans.
- Develop marketing programs which successfully achieve the marketing and business goals and are properly aligned with the company, holding company and subsidiary brands.
- Plans, develops and implement brand strategy in accordance the corporate marketing plan.
- Provide branding direction, develop and executes brand marketing programs.
- Closely monitors competitive and industry trends and ensures the company is responding to developments and staying competitive.
- Perform duties within agreed program budgets, manages expenses, and monitors progress toward maintaining budgetary goals.
- Manage selected outside vendors/suppliers and closely monitors their performance.
- Helps ensure all marketing activities, and outside partners are in full compliance with all regulatory, company, and company policies and practices.
- Execute marketing support with all other operational departments.
- Communicate marketing plans, programs, and results to other key departments and team members.
- Conducts industry research to support strategy development
- Plan and co-ordinate CSI / SED initiatives for the company

Key Skills